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Обычная версия сайта
Владение языками
английский
Контакты
Телефон:
8-495-531-00-00 доб. 26279
Электронная почта:
Адрес: г. Москва, ул. Шаболовка, д. 28, стр. 2, каб. 2220
Расписание
Присутственные часы
По предварительной договоренности
Руководитель
Ребязина В. А.
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Шатров Антон Алексеевич

  • Начал работать в НИУ ВШЭ в 2021 году.

Профессиональные интересы

Учебные курсы (2021/2022 уч. год)


Опыт работы

Generel Director Bacardi Rus 03/20-present day

Customer Marketing Director Eastern Europe, CIS, Russia, Turkey. Moscow,

10/2014 – 03/2020

Leading the function of Building Brands within trade channels through 4 key pillars: Commercial Planning and Activation, Revenue Growth Management, Influence Purchase Decision/Category  Management, Advocacy&On-trade  Channel(HoReCa). Team 40+

Marketing&Trade Marketing Director Bacardi RUS, Moscow, 01/2014 - 09/2014

Leading both Consumer/Customer Marketing Departments developing and implementing Marketing strategies across Russia market to sustain leadership positions for Bacardi Brands. Team 30+.

Main achievements:

- Acceleration of corporate SOM within peer group

- Peak historical SOM for core Bacardi Brand

- Consumer<=>Customer marketing departments integration to insure Global strategies implementation in trade channels within dark market

Customer Activation Director Bacardi RUS, Moscow, 03/2012 - 12/2013

Customer Activation Director responsibe for the full circle of Brand building in trade channels. Key business directions: Customer Activation (Key accounts Off/On-trade,

IPD, Category Management, Innovation, Distributor Communication management). Team

22+

Main achievements:

- Successful CA structure launch based on key business principles

- CA establishment via key precedures and functions development

- Full circle of IPD process launch in the company

- Own way of CatMan launch in trade

Marketing Manager Bacardi RUS, Moscow, 03/2011- 03/2012

Marketing Manager whisky category and super premium portfolio. Full circle of marketing management for whisky Brands and super premium portfolio Brands. Global Brand management. Team 5+

Main achievements:

- Company share increase in whisky category up to 24% from 2% in 2007

Moscow, Russia

- Market leadership for William Lawson’s by volume/value within imported spirits

- Global Brand positioning and BVI development and launch

- Super premium portfolio management approach development

Strategic Marketing manager Bacardi South Africa, SAR, 11/2010-02/2011

3 months appointment to the new emerging market to explore opportinities. Strategic launch plan development to enter competition. Full marketing, competition, sales audit in Key 3 cities.

Main achievements:

- Strategic launch plan development

- Portfolio management approach development

Senior Brand Manager Bacardi RUS, Moscow, 03/2007- 11/2010

SBM for whisky category, cognac, tequila. Strategic and tactical marketing plans development and execution. Team 2+

Main achievements:

- Company share increase in whisky category from 2% to 14%

- Launch in the market: William Lawson’s, Cazadores, Aberfeldy

- Re-launch: Dewar’s, Baron Otard

- Re-thinking of ATL/BTL approaches for spirits. Innovative digital advertising projects

(Dewarist community)

Marketing manager, Tatspirtprom LLC, Kazan, 2004-2007

Marketing manager for one the biggest spirit and vodka producer in Russia on the local market. Full circle of marketing support. Team 20+

Main achievements:

- Portfolio optimization

- New Brand launch in the local market

 

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