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Потребительский спрос на органическую продукцию в России в условиях запрета импорта продовольствия

2019
Руководитель: Ёрмирзоев Мирзобобо

Since the implementation of food import ban in 2014 there has been a notable increase in production and supply of domestically made products at the Russian food market. This situation has also affected and altered food consumption patterns among Russian consumers.  Currently, domestic companies have unique chance to increase further and supply product items that need to be of high quality and meet consumer expectations in terms of safety and healthiness. Organic or environmentally friendly produce can be attributed to an important product variety reflecting all dimensions of high quality product. During his speech to Federal Meeting in December 2015 President Vladimir Putin made a statement that Russia has an intention to be one of the world’s leading producers of environmentally friendly and quality products that can be successfully introduced and marketed both at international and domestic markets.  A clear understanding of consumers’ choice and underlying motivations to purchase organic products will be essential for the development of market for these particular commodities in Russia.
Thus, the proposed project will be the first empirically designed study to explore and identify in detail Russian consumer demand for organic products in post-food import ban period. Data for the project will be primary and be collected as a result of in-person interview. Empirical findings of the study will be based upon the contingent valuation methodology and cluster analysis. The first econometric approach refers to the double-bounded and binary choice model that was recently utilized in two papers on Russian consumer studies. This project will be the first paper that will utilize the cluster analysis. Results from the project will be of great importance because they will provide unique information on organic products consumers in the country in the context of recent period. This project will be a starting point for further development and extension of similar studies by other researchers. In addition, policy makers will be able to consider and make their decisions on the basis of project findings. Alternatively, domestic companies will find the project outcome to be useful in designing their production capacity and marketing strategies.