Michael Shvets
- Deputy Head of the Centre:Faculty of Law / Administrative Support Centre
- Michael Shvets has been at HSE University since 2023.
Responsibilities
- 1. Development and implementation of the faculty's media strategy:
- o Formation and implementation of an effective media strategy to promote the faculty in various media channels.
- o Analysis and evaluation of the effectiveness of ongoing media campaigns.
2. Content creation and distribution:
- o Development, editing and publishing of text, photo and video content.
- o Support and development of the faculty’s website and its social media pages.
- o Preparation of press releases, news and other information materials.
3. Interaction with external and internal partners:
- o Coordination of interaction with press services, media agencies and other external partners.
- o Establishing and maintaining effective communications with departments and departments of the faculty to collect information and prepare materials.
4. Organization of events and PR campaigns:
- o Planning and holding events to attract attention to the faculty.
- o Organization of press conferences, briefings and other PR events.
5. Analytics and reporting:
- o Monitoring and analysis of media indicators, preparation of reports on the results of the media center's activities.
- o Conducting research and surveys to assess the perception of the faculty by the target audience.
6. Improving professional skills:
- o Participation in specialized conferences, seminars and trainings for professional development.
- o Study and implementation of modern trends and technologies in the field of media and communications.
Education
- 2016
Master's in Management
Russian Presidential Academy of National Economy and Public Administration - 2014
Bachelor's in Management
Russian Presidential Academy of National Economy and Public Administration 2016
Russian Academy of National Economy and Public Administration under the President of the Russian Federation, MoscowFaculty of State and Municipal Management, Management (Master of Management)
Continuing education / Professional retraining / Internships / Study abroad experience
- A.F. Mozhaisky Military Space Academy. A.F. Mozhaisky Military Space Academy, St. Petersburg,
Correspondent;
- Far Eastern Institute of Management, Translator in the sphere of professional communication (English).