Anna Podpryatova

We often hear about a “personal brand,” but what exactly does this term stand for? Is it being well-known, owning a popular social media page, or being a respected authority? How would a researcher benefit from a personal brand? How should one create and maintain it in academia? 

On May 27 and 28, the Telling Stories festival was held at HSE University on Pokrovsky Bulvar. The event, launched six years ago at HSE University’s Faculty of Creative Industries, consistently attracts leading experts from the fields of new media, digital industry, cinema, marketing and communications, art, design and fashion. This year’s programme included lectures, interviews, performances, workshops, screenings, and discussions on topics relevant to the creative community.

If you lack confidence, stability and an understanding of how to balance your life in a rapidly changing world, perhaps you should take a closer look at the HSE master's programmes. At the Meetup 2.0, HSE experts, business representatives and students discussed what skills can be upgraded and how a master’s degree can change your career path.

A project about mental health, which includes the podcast ‘Vse OK’ (‘It’s OK’) and the Telegram channel ‘Zdes o sebe’ (‘About yourself’), has been nominated in the 13th International InterComm Awards in the field of corporate communications, 2022. The science and education project ‘Dlya Ponimaniya’ (‘For Understanding’) aggregating the materials of HSE Daily and IQ.HSE on the Zen, Odnoklassniki and Telegram platforms has been submitted for the ‘Znanie’ (‘Knowledge’) award. HSE News Service covers the features of these projects and why they were included on the award shortlists.

From the rise of platform capitalism to somatisation—this is the scope of the topics discussed at ‘Society’, a thematic platform of the NAUKA 0+ All-Russian Science Festival held by HSE University in October. In addition, experts discussed the timely issue of science popularisation.

On July 7–10, Gorky Park hosted Russian Creative Week, a major event in the sector of economics linked to intellectual activity. Participants and guests of the event discussed the main tasks and issues in developing a strategy for a national creative product, and experts from HSE University presented effective models for work and life in the new economic reality.

HSE University has held its first online meetup for those planning to apply for a master's degree. University experts discussed how a master's degree can change people's lives and careers, what the development trajectories of graduates and young professionals might be, and why lifelong learning is becoming increasingly popular. In addition, representatives of the University Admissions Committee spoke about admission to HSE University in 2022.

Anna will develop the brand media and oversee HSE university's digital channels: HSE University Life, HSE Daily, and more than 30 HSE University social media accounts