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Regular version of the site

Theories of mass media internationalization

2022/2023
Academic Year
ENG
Instruction in English
4
ECTS credits
Delivered at:
School of Media
Course type:
Elective course
When:
4 year, 1, 2 module

Course Syllabus

Abstract

This course offers an international perspective to explore media policies, industries, monopolies and alternative cultural and informational flows in the global media environments. It consists of two major parts: (1) International Perspectives on Media Policies and (2) Non-Western Media on the Global Stage. The first part of the course investigates key theoretical approaches in understanding media within global contexts. It surveys global media theories, explores national media policy approaches and deconstructs complex relationships between media and various actors, including national and local governments, non-state actors, supranational entities and transnational corporations. This part equips students with analytical tools to approach various case studies and examples offered in the second part of the course. Specifically, in the second module students explore alternative and emerging media monopolies and flows rapidly spreading within their respected regions and across the globe. This part provides a global tour around key media industries that have successfully integrated into the international media markets to contest global media monopolies.
Learning Objectives

Learning Objectives

  • The course aims to introduce students to foundation theories in media globalization and internationalization
  • Students will master key approaches to understand, explore and analyze media policies across local, national and regional contexts
  • students will learn to recognize and analyse main actors of global/international/transnational media regulations and governance
  • Students will explore specific media practices that exist across international media markets
Expected Learning Outcomes

Expected Learning Outcomes

  • Students are able to apply different theoretical frameworks and approaches to analyse international mess media actors and practices
  • Students are able to define and critically analyse the complex processes of cultural, linguistic and media homogenization, heterogenization and hybridization
  • Students are able to identify and analyse alternative media across regions emerging on the global market
  • Students are able to identify powerful media industries in Asia and analyze their their international activities in the context of decreasing monopolies of the Western media
  • Students are able to identify powerful media industries in India and Nigeria and analyze their their international activities in the context of decreasing monopolies of the Western media
  • Students are able to identify powerful media industries in Latin America and analyze their their international activities in the context of decreasing monopolies of the Western media
  • Students are able to identify powerful media industries in Russia and analyze their their international activities in the context of decreasing monopolies of the Western media
  • Students are able to identify powerful media industries in the Middle East and analyze their their international activities in the context of decreasing monopolies of the Western media
  • Students are able to identify, differentiate among, analyse and size power of different transnational media corporations on the global market
  • Students are able to track back and understand the history of international mass media flows and governance.
  • Students are able to understand key mechanisms and actors of global media infrastructure and governance.
Course Contents

Course Contents

  • International Media Communication: The Historical Context
  • Global Communication Theories
  • Global Media Infrastructure and Governance
  • Global/Local Media
  • Media flows and monopolies in Asia
  • Contesting Hollywood: Indian and Nigerian media giants
  • Latino culture through global media
  • Arab media and the Al-Jazeera effect
  • Contextualizing alternative media
  • Transnational Media on the Global Market
  • Russian media in the global arena: perceptions, challenges, new directions
Assessment Elements

Assessment Elements

  • non-blocking Participation 10%
    Class participation constitutes an important part of the grade. It includes proper attendance (checked and recorded for each class) and active participation in group exercises, discussions and online activities.
  • non-blocking “In the Field” Report Presentation 25%
  • non-blocking Project Proposal (25%)
  • non-blocking Final Project (40%)
  • non-blocking Participation 10%
    Class participation constitutes an important part of the grade. It includes proper attendance (checked and recorded for each class) and active participation in group exercises, discussions and online activities.
  • non-blocking “In the Field” Report Presentation 25%
  • non-blocking Project Proposal (25%)
  • non-blocking Final Project (40%)
Interim Assessment

Interim Assessment

  • 2022/2023 1st module
  • 2022/2023 2nd module
    0.4 * Final Project (40%) + 0.1 * Participation 10% + 0.25 * Project Proposal (25%) + 0.25 * “In the Field” Report Presentation 25%
Bibliography

Bibliography

Recommended Core Bibliography

  • Grincheva, N. (2015). BRICS Diplomacy within and beyond Russia: The Fifth BRICS Summit through the Screens of Three Russian Television Channels. Hague Journal of Diplomacy, 10(1), 35–69. https://doi.org/10.1163/1871191X-12341289
  • Iosifidis, P. (2011). Global Media and Communication Policy : An International Perspective. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=396206
  • Thussu, D. K. (2007). Media on the Move : Global Flow and Contra-Flow. London: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=173367

Recommended Additional Bibliography

  • Aldama, F. L. (2013). Latinos and Narrative Media : Participation and Portrayal. New York: Palgrave Macmillan. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=755254
  • Asian cultural flows cultural policies, creative industries, and media consumers Nobuko Kawashima, Hyun-Kyung Lee, editors. (2018). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edswao&AN=edswao.512423881
  • Fernando Resende. (2017). Internationalizing Media and Cultural Studies: Travelling Knowledge and Translocalities. Westminster Papers in Communication and Culture, (1), 23. https://doi.org/10.16997/wpcc.246
  • Rini Bhattacharya Mehta, & Rajeshwari V. Pandharipande. (2011). Bollywood and Globalization : Indian Popular Cinema, Nation, and Diaspora. [N.p.]: Anthem Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1130788
  • Seib, P. M. (2012). Al Jazeera English : Global News in a Changing World (Vol. First edition). New York: Palgrave Macmillan. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1230847
  • White, S., & Palgrave Connect (Online service). (2008). Media, Culture and Society in Putin’s Russia. Basingstoke [England]: Palgrave Macmillan. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=266588