HSE University Style

Primary logo

Note: The official name is HSE University (National Research University Higher School of Economics). Use 'HSE University' in publications and promotional materials.

Do NOT use NRU HSE or both names together: National Research University Higher School of Economics (HSE University).

Full version Name logo Name logo with full descriptor One-line name logo for small scale Wordmark Logos of HSE divisions Primary logos of divisions with departments Name logos of HSE divisions International version Name international logo

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Version for light backgrounds

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Version for dark backgrounds

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Version for light backgrounds

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Version for dark backgrounds

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Version for light backgrounds

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Version for dark backgrounds

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Version for light backgrounds

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Version for dark backgrounds

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Version for light backgrounds

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Version for dark backgrounds

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The titles of HSE divisions are written in HSE Sans Regular, lowercase and black.

The height of division titles is equal to that of the HSE wordmark, and the distance between the logo and the title is a quarter of the logo size.

Division titles are written over two or three lines, depending on their length (abbreviated versions are used for very long names: the approximate limit of the title length is 70–80 characters or 10–12 words).

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If it is necessary to include both a division and one of its parts, the titles are separated by a horizontal line (equal in width or height to the logo size). The thickness of this line equals the thickness of the stroke in the circular inscription inside the logo.

The ratio of the type sizes of the two-line faculty title and its division is 1:2. The logo of the department or institute can be written in the same way as the main division logo if there is no need to include the main division in the layout.

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Similar versions with only the HSE wordmark can be used for signatures in the site header or for printing small souvenirs. They are written similarly to the versions with the full logo, but in this case can be written in two lines only, since this option assumes use on a small scale.

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Version for light backgrounds

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Version for dark backgrounds

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Version for light backgrounds

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Version for dark backgrounds

International version with full descriptor

Logos of HSE University Campuses

All logos Full version Name logo Name logo with full descriptor International version International name logo

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Version for light backgrounds

Version for dark backgrounds

Version for light backgrounds

Version for dark backgrounds

Version for light backgrounds

Version for dark backgrounds

Version for light backgrounds

Version for dark backgrounds

Version for light backgrounds

Version for dark backgrounds

Graphic elements

Abbreviation Motto and slogan Mascot

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English version

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Russian version

Examples of graphic blocks that can be embedded in any media. The list of blocks may be updated.

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Examples of graphic blocks that can be embedded in any media. The list of blocks may be updated.

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Examples of graphic blocks that can be embedded in any media. The list of blocks may be updated.

Colour palettes

Main Other colours Recommendations For digital media

The new primary colour is a rich dark blue. It can be paired with a lighter and brighter shade of blue, as well as one of the recommended shades of grey.

Since each HSE division needs the widest range of media, the palette of additional colours features several shades for each division. This will help to create more complex, yet balanced, graphics.

Between 1 and 3 shades from a palette can be used for each field of study. At the same time, divisions can’t use colours from other palettes in their corporate graphics (for example, as backgrounds, pattern elements, header texts). The use of colours from other palettes is allowed in small elements of full-colour images (for example, in a fragment of a colour illustration or complex infographics).

When creating graphics for events and products developed by divisions specializing in different fields, additional colours for those fields can be combined. Any combination of shades is permitted, but additional colours from different palettes cannot be mixed (for example, a pastel shade of yellow for pre-university education and a bright shade of green for natural sciences).

If a faculty or department can’t use additional colours (or the event scale does not allow the use of bright colours), it can always use the main palette of the university (which can be used for any media from any university department).

Font

Description HSE Sans HSE Slab

HSE University is a large-scale organization. As such, in addition to the logo, it needs stylistically distinctive elements and an identity that can be used by all departments and employees in various situations without exception. The HSE corporate font is an essential element of the new brand book.

To install a font, download the archive with the required font, unzip it on your computer, double-click the .otf file to open the font installation programme and follow the instructions.

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We recommend using the Thin and Black font, mainly in a large size

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We recommend using the Black font, mainly in a large size

Patterns

Simple basic Basic Additional patterns

Since it is difficult to find high-quality illustrated or photo materials for many university departments, you can brighten them up using our patterns.

Simple patterns include 1–3 basic blocks that can be combined with each other in different orders and scales.

Basic patterns are intended to fill large surfaces

The ratio of circles to the logo is 1:2 for small media and 1:3 for large media

Branding with Patterns

More complex and multicoloured patterns can be used to highlight certain activities or events (conferences, competitions, etc.). This allows you to quickly create a sub-style by changing only the part with the pattern in standard layouts.

Download the presentation template

We have incorporated the necessary elements into the templates and made slides with a variety of content. We hope this will be helpful in creating presentations.