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+7 (831) 436-16-41
Address: Nizhny Novgorod, 136 Rodionova Ulitsa, room 206
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SPIN-RSCI: 9037-3873
ORCID: 0000-0002-0378-7967
ResearcherID: K-1032-2015
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Tuesday 9:30 am – 2:00 pm
D. A. Fomenkov
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Sergey Alexandrovskiy

  • Sergey Alexandrovskiy has been at HSE University since 2007.

Education and Degrees

  • 2010

    Candidate of Sciences* (PhD) in Economics and National Economy Management
    Nizhny Novgorod State University of Architecture and Engineering
    Thesis Title: Designing a model of setting up a strategic alliances as a form of interaction between enterprises in the innovation process

  • 2006

    Degree in Marketing
    HSE University, Management

* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.

Continuing education / Professional retraining / Internships / Study abroad experience

2020 National Research University Higher School of Economics, course «Python for researchers»

2019 4th Marketing research exhibition ResearchExpo (Moscow)

2018 University of Tuscia (Italy), European programme of academic mobility for teaching staff

2018 School of creativity thinking IKRA, course «Storytelling»

2018 Little Big Agency, course «Design of SMM strategy»

2018 Workshop by Maxim Ilyahov, editor-in-chief at Tinkoff Journal, theme «Text for business»

2018 Conference on marketing analysis «Matemarketing» (Moscow)

2018 3rd Marketing research exhibition ResearchExpo (Moscow)

2017 2nd Marketing research exhibition ResearchExpo (Moscow)

2014 National Research University Higher School of Economics, course «General English»

2011 Workshop by Mick P. Couper, University of Michigan (USA), course «Design of online surveys»

2011 The Dutch institute of knowledge intensive entrepreneurship (NIKOS) of the University of Twente (Netherlands), International summer school on entrepreneurship and technology venturing

2010 National University of Singapore (Singapore), Entrepreneurial center of NUS, meetup «Commercialization of innovations: best practices»

Awards and Accomplishments

Best Teacher – 2020, 2019, 2018, 2016

Young Faculty Support Program (Group of Young Academic Professionals)
Category "Future Professoriate" (2012)
Category "New Lecturers" (2009-2010)

Student Term / Thesis Papers

Full list of of student term / thesis papers

Courses (2020/2021)

Courses (2019/2020)

Courses (2018/2019)

Brand Management (Master’s programme; Faculty of Management; 1 year, 3, 4 module)Eng

Courses (2015/2016)



2014 / "Research of imitation practices in Russian companies" (faculty research grant, Faculty of management, National Research University Higher School of Economics (Nizhniy Novgorod).

2013 / "Contemporary marketing practices in Russia” (HSE research group), National Research University Higher School of Economics.


Research and Consulting

  • Brand image and advertising campaign study (for car dealer Nizhegorodets)
  • Customer segmentation on B2B market of cloud services in Russia (for cloud services provider Mega-N / CloudsNN)
  • International market entry strategy for technological startup (Skolkovo resident) (HSE project group)
  • Contemporary marketing practices in Russia (HSE research group)
  • Freon market research in Volga Federal District (for Promcomplekt-NN)
  • Study of barriers to innovative behavior of employees (for VMZ 'Vyksa Steel Works', Vyksa)

Timetable for today

Full timetable