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+7 (831) 436-16-41
Address: Nizhny Novgorod, 136 Rodionova Ulitsa, room 206
SPIN-RSCI: 9037-3873
ORCID: 0000-0002-0378-7967
ResearcherID: K-1032-2015
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Office hours
Tuesday 9:30 am – 2:00 pm
D. A. Fomenkov
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Sergey Alexandrovskiy

  • Sergey Alexandrovskiy has been at HSE University since 2007.

Education and Degrees

  • 2010

    Candidate of Sciences* (PhD) in Economics and National Economy Management
    Nizhny Novgorod State University of Architecture and Engineering
    Thesis Title: Designing a model of setting up a strategic alliances as a form of interaction between enterprises in the innovation process

  • 2006

    Degree in Marketing
    HSE University, Management

* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.

Continuing education / Professional retraining / Internships / Study abroad experience

2022 «Basic Coaching Skills», International University Global Coaching

2022 «Effective Manager», NRU HSE

2022 «Leadership», NRU HSE

2021 «Presentation of information and data. Creation of presentations», NRU HSE х Alexander Bogachev

2020 «Python for researchers», NRU HSE

2018 European programme of academic mobility for teaching staff, University of Tuscia (Italy)

2018 «Storytelling», School of creativity thinking IKRA,

2018 «Design of SMM strategy», Little Big Agency

2018 «Text for business», Maxim Ilyahov

2014 «General English», NRU HSE

2011 «Design of online surveys», Mick P. Couper (University of Michigan, USA)

2011 International summer school on entrepreneurship and technology venturing, The Dutch institute of knowledge intensive entrepreneurship (NIKOS) of the University of Twente (Netherlands) 

2010 «Commercialization of innovations: best practices», National University of Singapore (Singapore), Entrepreneurial center of NUS

Awards and Accomplishments

Best Teacher – 2021, 2020, 2019, 2018, 2016

Young Faculty Support Program (Group of Young Academic Professionals)
Category "Future Professoriate" (2012)
Category "New Lecturers" (2009-2010)

Courses (2023/2024)

Courses (2022/2023)

Courses (2021/2022)

Courses (2020/2021)

Courses (2019/2020)

Courses (2018/2019)

Brand Management (Master’s programme; Faculty of Management (Nizhny Novgorod); 1 year, 3, 4 module)Eng

* В названии ВКР упоминается  Instagram. Instagram - запрещённая в России соцсеть.



2014 / "Research of imitation practices in Russian companies" (faculty research grant, Faculty of management, National Research University Higher School of Economics (Nizhniy Novgorod).

2013 / "Contemporary marketing practices in Russia” (HSE research group), National Research University Higher School of Economics.



International May Conference on Strategic Management (IMCSM23) (Бор). Presentation: Evolution of technologically entrepreneurial companies in transforming economies: the role of informal and formal institutions and their effects on entrepreneurs


Research and Consulting

  • Brand image and advertising campaign study (for car dealer Nizhegorodets)
  • Customer segmentation on B2B market of cloud services in Russia (for cloud services provider Mega-N / CloudsNN)
  • International market entry strategy for technological startup (Skolkovo resident) (HSE project group)
  • Contemporary marketing practices in Russia (HSE research group)
  • Freon market research in Volga Federal District (for Promcomplekt-NN)
  • Study of barriers to innovative behavior of employees (for VMZ 'Vyksa Steel Works', Vyksa)

Аналитическая культура (Data-driven Culture) - telegram channel about analytics, research and education.

👩🏻‍💻Маркетинг-работа🧑‍💻 (Marketing Jobs) - telegram channel about jobs in marketing, analytics, advertising, digital, etc.

Timetable for today

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