Sergey Alexandrovskiy

Education and Degrees

• 2010

  Candidate of Sciences* (PhD) in Economics and National Economy Management
  Nizhny Novgorod State University of Architecture and Engineering
  Thesis Title: Designing a model of setting up a strategic alliances as a form of interaction between enterprises in the innovation process

• 2006

  Degree in Marketing
  HSE University, Management

Continuing education / Professional retraining / Internships / Study abroad experience

Awards and Accomplishments

Student Term / Thesis Papers

• Bachelor

• A. Orekhova «Competitors Analysis of Master Programme». Faculty of Management, 2019

• A. Karaseva «Influence of the Use of RFID-technologies on the, Merchandising Effectiveness in Retail on the Example of Zara in SC "Fantastic"». Faculty of Management, 2018

• M. Minasian «Tracking Online Conversions with Web Analytics System». Faculty of Management, 2018

• A. Ternova «CRM-system Development in Russian Company». Faculty of Management, 2018

• E. Sofonova «Using a Web Analytics System to Track Online Customer Conversions». Faculty of Management, 2017

• S. Bolshem «Museum Marketing: Promotion of the Museum by the Example of the Volga-Vyatskiy Branch of the State Museum and Exhibition Centre "ROSIZO"». Faculty of Management, 2017

• A. Privalova «Analysis and Development of Company’s Promotion Strategy in Social Media». Faculty of Management, 2017

• S. Alipova «Content-Marketing as a Tool of Promotion». Faculty of Management, 2016

• Master

• A. Tikhomolova «Forecasting Customer Lifetime Value». Faculty of Management, 2019

• N. Afoshkina «Contextual Advertising Tools for E-Commerce». Faculty of Management, 2019

• E. Sofonova «Mapping Customer Journey». Faculty of Management, 2019

• L. Yanvareva «What Do International Graduate Program Applicants Want: Global Business Program Case». Faculty of Management, 2019

• A. Shikina «E-mailing Based on Customer Analytics». Faculty of Management, 2018

• O. Turchkova «LTV Forecasting». Faculty of Management, 2018

• O. Trundova «Effective Omni-Channel Marketing». Faculty of Management, 2018

• E. Mosaleva «Designing a Marketing Strategy for a Shopping Mall». Faculty of Management, 2018

• M. Gromova «The Deep Dive Marketing Research on Happiness at Work». Faculty of Management, 2017

• M. Gromova «The Deep Dive Marketing Research on Happiness at Work». Faculty of Management, 2017

• E. Kuznetsova «Mapping Customer Journey». Faculty of Management, 2017

• A. Bagrova «The Effectiveness of Advertising Signs in Nizhny Novgorod». Faculty of Management, 2017

• O. Barsukova «What Drives Marketing Performance (Key Marketing Metrics) of Music Streaming Service». Faculty of Management, 2017

• M. Sverdlik «Adaptation of Foreign Print Advertising for Russian Target Audience». Faculty of Management, 2016

• A. Kazimirova «Improving Advertising Strategy of «Chinese Health Center»». Faculty of Management, 2016

• D. Chernysh «Evaluation of Relationship between Internal and External Brand Equity in B2B Firms». Faculty of Management, 2016

• A. Romanova «Study of Content Marketing Channels for Advertising Agency». Faculty of Management, 2014

• N. Kazan`kova «Digital-Marketing Practic for Small and Medium Business». Faculty of Management, 2014

Courses (2019/2020)

• Advanced Marketing Analytics (Master’s programme; Faculty of Management; field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент"; 2 year, 1 module)Eng

• Brand Management (Master’s programme; Faculty of Management; 1 year, 3 module)Eng
• Fundamentals of marketing analitiki (Bachelor’s programme; Faculty of Management; 4 year, 1, 2 module)Rus
• Managing International Projects (Master’s programme; Faculty of Management; 2 year, 1, 2 module)Eng
• Research Seminar "Contemporary trends and tools in marketing" (Master’s programme; Faculty of Management; 1 year, 1-4 module)Rus
• Research Seminar "Contemporary trends and tools in marketing" (Master’s programme; Faculty of Management; 2 year, 1-3 module)Rus
• Past Courses

Courses (2018/2019)

• Advanced Marketing Analytics (Master’s programme; Faculty of Management; field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент"; 2 year, 1, 2 module)Eng

• Brand Management (Master’s programme; Faculty of Management; 1 year, 3, 4 module)Eng
• Fundamentals of marketing analitiki (Bachelor’s programme; Faculty of Management; 4 year, 1, 2 module)Rus
• Research Seminar "Contemporary trends and tools in marketing" (Master’s programme; Faculty of Management; 2 year, 1-3 module)Rus

Courses (2017/2018)

• Brand Management (Master’s programme; Faculty of Management; 1 year, 3, 4 module)Eng
• Marketing Analytics (Bachelor’s programme; Faculty of Management; 4 year, 1, 2 module)Rus
• Marketing Metrics and CRM (Master’s programme; Faculty of Management; 2 year, 1, 2 module)Eng
• Research Seminar "Contemporary trends and tools in marketing" (Master’s programme; Faculty of Management; 1 year, 1-4 module)Rus
• Research Seminar "Modern Instruments of Marketing" (Master’s programme; Faculty of Management; 2 year, 1-3 module)Rus

Courses (2016/2017)

• Advertising Strategy (Master’s programme; Faculty of Management; field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент"; 2 year, 1, 2 module)Eng

• Brand Management (Master’s programme; Faculty of Management; 1 year, 3, 4 module)Eng
• Foundations of Marketing Communications (Bachelor’s programme; Faculty of Management; 3 year, 4 module)Rus
• New Product Creation, Design and Launch (Bachelor’s programme; Faculty of Management; 4 year, 1, 2 module)Rus
• Research Seminar "Modern Instruments of Marketing" (Master’s programme; Faculty of Management; 1 year, 1-4 module)Rus
• Research Seminar “Modern Marketing Tools” (Master’s programme; Faculty of Management; 2 year, 1-3 module)Rus

Courses (2015/2016)

• Advertising Strategy (Master’s programme; Faculty of Management; 2 year, 1 module)Eng
• Brand Management (Master’s programme; Faculty of Management; 1 year, 3, 4 module)Eng
• Course №1 from Master’s Program «Marketing» (Master’s programme; Faculty of Management; spec. "Global business"; 2 year, 1 module)Rus
• Foundations of Marketing Communications (Bachelor’s programme; Faculty of Management; 3 year, 3, 4 module)Rus
• Research Seminar “Modern Marketing Tools” (Master’s programme; Faculty of Management; 1 year, 1-4 module)Rus
• Research Seminar “Modern Marketing Tools” (Master’s programme; Faculty of Management; 2 year, 1-3 module)Rus

Courses (2014/2015)

• Brand Management (Master’s programme; Faculty of Management; 1 year, 3, 4 module)Eng
• Foundations of Marketing Communications (Bachelor’s programme; Faculty of Management; 3 year, 3, 4 module)Rus

• Marketing (Advanced Course) (Master’s programme; Faculty of Management; "Лин-менеджмент", "Предпринимательство", "Инновационный менеджмент"; 1 year, 2, 3 module)Rus

• Research Seminar "Modern Instruments of Marketing" (Master’s programme; Faculty of Management; spec. "Маркетинг инноваций"; 2 year, 1-3 module)Rus
• Research Seminar “Modern Marketing Tools” (Master’s programme; Faculty of Management; 1 year, 1-4 module)Rus

• Social Media Marketing (Master’s programme; Faculty of Management; "Государственное муниципальное управление", "Управление человеческими ресурсами", "Предпринимательство", "Лин-менеджмент", "Инновационный менеджмент", "Стратегический менеджмент"; 1 year, 3, 4 module)Rus

Courses (2013/2014)

• Brand Management (Bachelor’s programme; Faculty of Management; 4 year, 1, 2 module)Rus
• Brand-management and Integrated Marketing Studies (Master’s programme; Faculty of Management; spec. "Маркетинг инноваций"; 1 year, 4 module)Rus

• Marketing (Advanced Course) (Master’s programme; Faculty of Management; "Инновационный менеджмент", "Предпринимательство"; 1 year, 1, 2 module)Eng

• Marketing (Advanced Course) (Master’s programme; Faculty of Management; spec. "Лин-менеджмент"; 1 year, 1-4 module)Eng
• Research Seminar “Modern Marketing Tools” (Master’s programme; Faculty of Management; spec. "Маркетинг инноваций"; 1 year, 1-4 module)Rus
• Research Workshop: Marketing and Entrepreneurship (Master’s programme; Faculty of Management; spec. "Маркетинг инноваций"; 2 year, 1-3 module)Rus

Courses (2012/2013)

• Brand Management (Undergraduate’s programme; Faculty of Management; spec. "Organization of the marketing activity at the Enterprise"; 5 year, 1, 2 module)Rus
• Brand-management and Integrated Marketing Studies (Master’s programme; Faculty of Management; spec. "Маркетинг инноваций"; 1 year, 1-3 module)Rus
• Event Marketing (Bachelor’s programme; Faculty of Management; 4 year, 2, 3 module)Rus
• Event Marketing (Undergraduate’s programme; Faculty of Management; spec. "Organization of the marketing activity at the Enterprise"; 5 year, 3 module)Rus
• Management Strategies: Marketing Strategies and Business Development (Master’s programme; Faculty of Management; spec. "Маркетинг инноваций"; 1 year, 1-4 module)Rus

• Marketing (Advanced Course) (Master’s programme; Faculty of Management; "Предпринимательство", "Управление человеческими ресурсами", "Стратегический менеджмент", "Государственное муниципальное управление", "Инновационный менеджмент"; 1 year, 1, 2 module)Rus

• Marketing (studied in English) (Bachelor’s programme; Faculty of Management; 3 year, 1-3 module)Rus
• Research Workshop: Marketing and Entrepreneurship (Master’s programme; Faculty of Management; spec. "Маркетинг инноваций"; 1 year, 1-4 module)Rus
• Research Workshop: Marketing and Entrepreneurship (Master’s programme; Faculty of Management; spec. "Маркетинг инноваций"; 2 year, 1-3 module)Rus

Grants

Courses

Research and Consulting