Natalya Porotnikova
- Deputy Director:Institute of Ecology
- Visiting Lecturer:Faculty of Urban and Regional Development / Vysokovsky Graduate School of Urbanism
- Natalya Porotnikova has been at HSE University since 2006.
Degrees and Academic Titles
- 2003Associate Professor
- 2001
Candidate of Sciences* (PhD) in Economics and National Economy Management
Irkutsk State Economic Academy
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Courses (2023/2024)
- Urban Ecology (Bachelor’s programme; Faculty of Urban and Regional Development; 3 year, 3, 4 module)Rus
- urban Products and Services (Bachelor’s programme; Faculty of Urban and Regional Development; 5 year, 1, 2 module)Rus
- Past Courses
Courses (2022/2023)
- Strategies of a cyclical economics (Postgraduate course’s programme; Faculty of Social Sciences; 2 year, 1 semester)Rus
- Urban Ecology (Bachelor’s programme; Faculty of Urban and Regional Development; 3 year, 3, 4 module)Rus
Courses (2020/2021)
- Research Seminar "Academic Reading, Writing, and Presenting" (Master’s programme; Graduate School of Business; 1 year, 3, 4 module)Rus
- Strategies of a cyclical economics (Postgraduate course’s programme; 2 year, 1 semester)Rus
Courses (2019/2020)
Experiential Marketing (Master’s programme; Graduate School of Business; field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент"; 1 year, 3, 4 module)Rus
New Product Development and Introduction to the Market (Master’s programme; Graduate School of Business; field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент"; 1 year, 3, 4 module)Rus
Courses (2018/2019)
New Products and Services Development (Master’s programme; Graduate School of Business; field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент"; 1 year, 3, 4 module)Rus
Publications10
- Book Липсиц И. В., Латышова Л. С., Эмирова А., Рожков А. Г., Ойнер О. К., Поротникова Н. А., Бузулукова Е. В., Рожков К. Л. Маркетинговый анализ: инструментарий и кейсы / Под общ. ред.: Л. С. Латышова. 4-е издание, переработанное и дополненное. М. : Издательско-торговая корпорация «Дашков и Ко», 2022. doi
- Book Kazakov S. P., Porotnikova N. 3M Advanced Medical Wound Dressings in Russia: Building a Competitive Edge for Low-cost and Effective Penetration into Emerging Market. The Case Centre CASE-Reference no. 514-045-1. www.thecasecentre.org. , 2014. (in press)
- Article Поротникова Н. А., Тимофеева Т. М. Измерение ценности экодружественых брендов (на примере исследования потребителей косметики в России и США) // Бренд-менеджмент. 2012. № 1(62). С. 23-35.
- Article Поротникова Н. А., Ченцова А. Д. Исследование влияния капитала бренда и других факторов роста на результаты бизнеса ретейл-сетей // Маркетинг и маркетинговые исследования. 2012. № 2(98). С. 152-165.
- Book Галицкий Е. Б., Галицкая Е. Г., Долгова М. В., Дымшиц М. Н., Казаков С. П., Латышова Л. С., Липсиц И. В., Ойнер О. К., Пантелеева Е. К., Поротникова Н. А., Санамьян Е. И., Тюрин Д. В. Маркетинг: учебник по направлению подготовки 080200.62 «Менеджмент». Уровень подготовки «Бакалавр» / Под общ. ред.: И. В. Липсиц. М. : ГЭОТАР-Медиа, 2012.
- Chapter Поротникова Н. А. Особенности маркетинга на рынках В2В и в сфере услуг // В кн.: Маркетинг: учебник по направлению подготовки 080200.62 «Менеджмент». Уровень подготовки «Бакалавр» / Под общ. ред.: И. В. Липсиц. М. : ГЭОТАР-Медиа, 2012.
- Article Поротникова Н. А. Информационно-аналитические услуги в сфере здравоохранения: в поисках направлений роста // Маркетинг услуг. 2011. № 3. С. 226-235.
- Article Поротникова Н. А. Экономика впечатлений и управление опытом потребителей на ресторанном рынке // Экономика и управление. 2011. № 12-2. С. 81-87.
- Article Поротникова Н. А., Баева Н. Г. Разработка и оценка концепции нового для компании туристического продукта // Маркетинг услуг. 2010. № 2. С. 114-127.
- Article Поротникова Н. А. Возможности и ограничения теоретических подходов к маркетингу услуг. // Экономика и финансы. 2009. № 9. С. 34-42.
‘Ecology Provides the Best Opportunities for Professional and Personal Development of Young People’
In early May, the HSE Institute of Ecology and the International Children's and Youth Award ‘Ecology is Everyone's Business’ held a joint seminar in Dagestan, where they discussed the launch of youth environmental projects for federal and international competitions. At the meeting, the Institute's experts presented methods of organising project activity in the field of ecology and sustainable development for educators and young people in Dagestan. Teachers and students from more than 50 schools, colleges and universities of the republic took part in the event.
‘Earth Is Our Only Home; We Must Preserve It’
The Green HSE student organisation recently held the ‘Green Conversation’ festival at the Cultural Centre on Pokrovsky Bulvar. At the event, participants discussed the planet’s main ecological problems and the steps required to start building a green future today.
Business and Management Faculty Team win Jaguar Game Changer Case Competition
619 HSE students entered the Jaguar Game Changer Business case competition. It is the first event of this kind organised as part of HSE’s cooperation with Jaguar Land Rover.