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Bachelor 2025/2026

Cultural and Creative Industries

Type: Elective course (Advertising and Public Relations)
Delivered by: School of Communication
When: 3 year, 4 module
Online hours: 24
Open to: students of one campus
Language: English
ECTS credits: 3
Contact hours: 8

Course Syllabus

Abstract

Main objective of this course is to trace the development of the Cultural and Creative Industries as an idea and as concept and to identify the key points of changes within it in relations with contemporary digital connected world. Another important task of this course is to provide the deep understanding of the difference between cultural and symbolic meaning products (such as films, recorded music, book and periodicals, online media content etc) and other kind of goods.