Master
2025/2026
Product Analytics
Type:
Compulsory course (Business Analytics in Economics and Management)
Delivered by:
School of Marketing and Entrepreneurship
When:
2 year, 1, 2 module
Open to:
students of one campus
Instructors:
Медникова Ирина Станиславовна
Language:
English
ECTS credits:
6
Contact hours:
32
Course Syllabus
Abstract
The course Product analytics based on data analysis and make students collect, analyse product data, implement and track important product metrics. With help of different tools such as Google Analytics, Yandex Metric, Google Dashboard and Tableau students will be able to run the product correctly.