Bachelor
2025/2026
Innovation and New Product Development in Global Business
Type:
Compulsory course (International Bachelor's in Business and Economics)
Delivered by:
School of Marketing and Entrepreneurship
When:
4 year, 1, 2 module
Open to:
students of one campus
Instructors:
Iana Ianchenko
Language:
English
ECTS credits:
4
Contact hours:
56
Course Syllabus
Abstract
During the course "Innovation and new product development in an international business" students study types of innovations, models of innovation process, specific of innovation activity in global context. Students get acquainted with the national innovation system, innovation support infrastructure organizations. Such approaches as lean startup, design thinking, customer development, stage gate approach, etc. will allow students to build and organize the processes of designing, testing, launching and developing new products in an international company. We use a project-based form of education in that discipline, students work out their skills on the example of a real new products and projects.