2025/2026
Marketing and Product Analytics
Type:
Mago-Lego
Delivered by:
School of Marketing and Entrepreneurship
When:
4 module
Open to:
students of one campus
Instructors:
Iana Ianchenko
Language:
English
ECTS credits:
3
Contact hours:
22
Course Syllabus
Abstract
The course Marketing and Product analytics based on data analysis and make students collect, analyse product data, implement and track important product metrics. With help of different tools such as Google Analytics, Yandex Metric, Mixpanel, and Adobe Analytics students will be able to run the product correctly.