Bachelor
2025/2026
Marketing
Type:
Compulsory course (International Business)
Delivered by:
Department of Marketing
When:
1 year, 3, 4 module
Open to:
students of one campus
Language:
English
ECTS credits:
4
Contact hours:
48
Course Syllabus
Abstract
This course provides bachelor students in business and management with a foundational understanding of marketing. It addresses key concepts and frameworks necessary for advanced studies in the field. Additionally, the course emphasises the importance of both academic and industry-specific terminology. The pedagogical approach is comprehensive, integrating lectures, case studies, group projects, and individual assignments.