Bachelor
2025/2026
Intrapreneurship as a Method of Idea Commercialization
Type:
Elective course (Advertising and Public Relations)
Delivered by:
School of Communication
When:
3 year, 4 module
Open to:
students of one campus
Language:
English
ECTS credits:
3
Contact hours:
36
Course Syllabus
Abstract
This practical course provides hands-on training in the intrapreneurship model as a method for commercializing of business ideas. It develops leadership and communication skills and provides practical tools for effectively integration of business ideas within the internal corporate environment. The course also covers organizing the preparatory intern work for commercial launch, with an emphasis on the sales and HR tools, as well as the evaluation methods of business ideas against key KPIs. The course is conducted in English.