2025/2026

Artificial Intelligence for Marketing and PR Specialists

Type: Mago-Lego

Delivered by: Big Data and Information Retrieval School

Where: Faculty of Computer Science

When: 4 module

Open to: students of all HSE University campuses

Instructors: Нам Юлиана Нероновна

Language: English

ECTS credits: 3

Contact hours: 24

Course Syllabus

Abstract

This course will introduce the learner to the basics of data analysis using Python programming language, common libraries and Jupyter Notebook environment. It covers the steps of analytical process starting from problem definition and exploratory data analysis to model selection and hyper-parameter optimisation.