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Regular version of the site
Bachelor 2020/2021

Introduction to Personal Branding

Type: Elective course (Media Communications)
Area of studies: Media Communications
Delivered by: School of Media
When: 2 year, 3 module
Mode of studies: distance learning
Language: English
ECTS credits: 4

Course Syllabus

Abstract

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.
Learning Objectives

Learning Objectives

  • To understand both what personal branding means and what it means to inhabit their brand.
Expected Learning Outcomes

Expected Learning Outcomes

  • Establish themselves on at least three social media platforms.
  • Create a mission statement for their personal brand.
  • Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management.
  • Create a system for on-going brand maintenance.
Course Contents

Course Contents

  • Introduction. An Overview of Personal Branding.
    The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).
  • Building your Brand's Infrastructure.
    Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.
  • Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web.
    Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand.
  • Creating your Brand's Maintenance Plan.
    This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.
  • Your Online Identity: How reputation and digital privacy affect your Brand.
Assessment Elements

Assessment Elements

  • non-blocking Quiz Why Branding?
  • non-blocking Quiz Reputation Management
  • non-blocking Quiz on Digital Privacy
Interim Assessment

Interim Assessment

  • Interim assessment (3 module)
    0.2 * Quiz on Digital Privacy + 0.3 * Quiz Reputation Management + 0.5 * Quiz Why Branding?
Bibliography

Bibliography

Recommended Core Bibliography

  • Graham, A. (2012). From Business Cards to Business Relationships : Personal Branding and Profitable Networking Made Easy (Vol. 2nd ed). Hoboken: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=449930
  • Rampersad, H. K. (2009). Authentic Personal Branding : A New Blueprint for Building and Aligning a Powerful Leadership Brand. Charlotte, N.C.: Information Age Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=469729

Recommended Additional Bibliography

  • Chritton, S. (2014). Personal Branding For Dummies (Vol. 2nd edition). [Place of publication not identified]: For Dummies. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=806168