• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
Master 2020/2021

Media Projects in the Sphere of Culture

Category 'Best Course for Career Development'
Category 'Best Course for New Knowledge and Skills'
Type: Elective course (Media Production and Media Analysis)
Area of studies: Media Communications
When: 1 year, 4 module
Mode of studies: offline
Instructors: Margarita Kuleva
Master’s programme: Медиапроизводство и медиааналитика
Language: English
ECTS credits: 7

Course Syllabus

Abstract

The course consists of several blocks that consistently acquaint students with the peculiarities of the museum sphere, its values ​ ​ and organizational principles, with the audience of museums and its expectations, with the economics of museum work and the legal specifics of museums of various types. Taking into account all the features of the museum sphere, students learn to develop and implement exhibition projects that use media opportunities to enrich the impression of the exposition and create additional media extensions.
Learning Objectives

Learning Objectives

  • A practical goal is to equip students with techniques and strategies that will help them to producing and dealing successfully with digital content in museum production
Expected Learning Outcomes

Expected Learning Outcomes

  • Analyse curеor projects from the perspective of correlation between famous and new content: alternative ways of anufacturing in terms of curator projects
  • Know how to administer the exhibitions during all period of its work. models of visitors’ experience and model of constructing excitement
  • Know about role of collection in a museum, know all museum professions and institutions, main principles of educative project management
  • Know different forms of Legacy, segmentation of museum visitors based on motivation and way of life, the stages of creation; terminology of museum science
  • Interpret examples of curatorial projects as attempts to produce subjective knowledge and determine the degree of interactivity and museum content immersivity
  • Understand what tasks CG content can solve, what kinds of content are used in museum and exhibition practice, stages and methods of creating graphic content
  • Understand the principle of the collection forming and why it is necessary to think about information and reference systems in advance
  • Understand when the first stage of creative work on digital space and multimedia content begins
  • Consider multimedia content as an exhibit with the "effect of a living organism," lists the main modern trends in the production of such objects
  • Know how to use everyday activities (reading, observation, conversations) to find ideas for future curatorial projects
  • Know how to solve creative problems by creating objects at the intersection of industries: design, computer graphics, game development, exhibition activiti
Course Contents

Course Contents

  • History of the emergence and development of museums in Russia and the world. The role and mission of museums in the context of the challenges of modern society
    Museum as a comprehensive institution. The mission and tasks of museums in the context of the social and educational needs of society. What are the origins of museums, and how have they developed over time? From private collection to the creation of museums for visitors. How are museums perceived in the 21st century?
  • Types of museums and museum specialists
    Types of museums and museum specialists. Institutional system in the field of culture: the forms of organization of cultural institutions and the main participants in cultural processes. Classification of museums according to organizational, legal and substantive characteristics (profile, nature of the collection, level of subordination, form of ownership, administrative-territorial characteristic, etc.)
  • Design of educational and exhibition projects from the point of view of visitor experience of museum programs. What project to consider successful?
    Design of educational and exhibition projects from the point of view of visitor experience. What is important to take into account when developing museum programs. What project to consider successful.
  • Exhibition department: role, goals, tasks, program, functions and team
  • Content Management
  • From idea to opening: exhibition processes
  • After the vernissage: independent life of the exposition and work on errors
  • Museum education: history of development and current situation. Education in the system of museum programs
    Museum education: history of development and current situation. Education in the system of museum programs. The history of the appearance of educational projects on the territory of the art museum and the "educational turn" of the mid-2000s. Boom edutainment at the end of zero; education in museums in the Russian Federation over the past ten years.
  • Educational strategy: key vectors
    Educational strategy: key vectors. Development of educational programs. Strategic "forks": interpretive or generating practice; planned loss-making activity or commercially profitable project; service or experience. Examples in the Russian Federation and abroad. Dynamics of development: together with the institution.
  • Supervising and managing educational projects: success factors
    Supervising and managing educational projects: success factors. Features of programming educational projects and live arts projects (live arts): innovativeness of discursive practices for the Russian Federation; audience feedback as reference point; representation of the process; documentation as an independent genre. Pros and cons of programming by age. Pros and cons of project management in the management of educational events.
  • Key formats. Educational program for the exhibition
  • Key formats. International Conference. Paid courses and free lecture cycles. Training. Out of format.
  • What is a museum collection. Principles of collection formation and representation
  • Research collections. Profession - curator of the museum collection
  • Digital collection and its publication
  • Critical Curacy
    Critical curacy. Profession "Curator." The history of curacy. Ethics of curacy. Criticism of curacy. A study of modernity. Study of critical theory.
  • Production of ideas
    Producing ideas. How do curatorial ideas appear? Attention to paradoxes and ambiguous trends. Formulation of the research question.
  • Knowledge production
    Knowledge production. Curating as a form of research. Interdisciplinary projects. Search for content creators. Critical understanding of the results of the study.
  • Conceptualization
    Conceptualization. Selection of theoretical framework for conceptualization of the study. Development of the project structure. Select Content View Formats. Concept text.
  • Select/Create Content
    Select/create content. Content types. Choose the approach to the submission of material taking into account the specifics of the audience, site/platform, project budget. Define how audiences interact with content. Create a list of content creators and collect portfolios. Briefing, production control.
  • Introduction to the course "Multimedia Design." The birth of a new discipline
    Goals, course objectives. Professional competencies, knowledge and skills obtained as a result of study. Modern challenges in the museum industry. The needs of classical museums and attraction museums. Engagement as the main requirement of the modern viewer. Synthesis of the new industry and parallel disciplines.
  • Creative work on the project
    What begins the first stage of work on a multimedia project and where ideas come from. Create a personal and collective mind map. How team work is built and tasks are distributed. Why the general concept is important? How to work with customer briefing.
  • Creating Visual Content
    How to work on content: mudboard, script, storyboard. Collection and preparation of materials. Rules for handling stock materials. Kontent-management. Working with archives. Content Production Supervisor. Audiovisual content. Filming process. Installation of audiovisual content. Structuring and storing data. Stages of content production: best practices.
  • CG Content Creation
    Supervisor in VFX and mouse design. Generative graphics. Animation and gathering; Modeling (polygonal, procedural); Visualization. Expression language. Introduction to sound design. Examples of use in museum and exhibition practice. 3D, motion capture, virtual characters, infographics, classic animation, Big Data.
  • Digital Interactive Project
    Types of digital interactive content. Prototyping. Interface types and user interaction mechanics. Edutainment, gamification and personalization of experience. Partitsipatornost. Interactive formats: tests, games, generators, quests. Cross-platform development environments. Game engines.
  • Multimedia equipment
    Experience of application of various hardware in museum and exhibition practice. The tasks that multimedia hardware solves. Projection equipment, LED, LCD, OLED, transparent arrays, light solutions, kinetic installations, touch surfaces, VR, AR, servers.
  • Installation as a composite product
    Necessity of application of installations in museum and exhibition practice. How to repackage content in an installation. The meaning that the installation carries in the context of the entire exposition. Analog installations. Kinetic installations. Light solutions. Anti-vandality and security. Installation, construction and commissioning. Operation of multimedia installations. Warranty obligations.
  • Project activities
    Milestones and timelines for project multimedia design. Budgeting. Roles in the team. Content Development Agreement. Terms of Reference. Intellectual rights.
  • Digital Space
    Interactive content. Augmented, virtual and mixed reality. Online projects and educational projects of museums. SMM and other channels of interaction with visitors. Development of mixed formats for visits to cultural institutions. Expand visitor experience by incorporating digital environment elements and multimedia solutions into offline projects.
Assessment Elements

Assessment Elements

  • non-blocking Task on museum education
    Students should write a review for the article. The article will be sent to students by the lecturer. The task is complteted at home.
  • non-blocking Task on exhibiting
    A written assignment based on the museum functioning. It is necessary to select 3 existing museums and analyze the exhibitions held in them over the past 5 years. The task is to be completed at home.
  • non-blocking Task on multimedia projecting
    This written task is technical assignment for creating multimedia exhibition. Students has to design conception elements of their projects. The task is done at home.
  • non-blocking Task on supervision
    It is a written paper organizes in the form of essay. The students have to analyse and review cultural projects. The essay is written at home.
  • non-blocking Examination
Interim Assessment

Interim Assessment

  • Interim assessment (4 module)
    0.5 * Examination + 0.1 * Task on exhibiting + 0.2 * Task on multimedia projecting + 0.1 * Task on museum education + 0.1 * Task on supervision
Bibliography

Bibliography

Recommended Core Bibliography

  • England, D., Schiphorst, T., & Bryan-Kinns, N. (2016). Curating the Digital : Space for Art and Interaction. Switzerland: Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1181882
  • Качкаева А.Г. Мультимедийная журналистика / А.Г. Качкаева, С.А. Шомова. - Москва : ВШЭ, 2017. - 240 с. - ISBN 978-5-7598-1189-3. - URL: https://ibooks.ru/bookshelf/362080/reading (дата обращения: 12.10.2020). - Текст: электронный.

Recommended Additional Bibliography

  • Martin, L., Lord, G. D., & Lord, B. (2012). Manual of Museum Planning : Sustainable Space, Facilities, and Operations (Vol. 3rd ed). Lanham, Md: AltaMira Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=465008