Bachelor
2023/2024
Marketing
Type:
Compulsory course (International Business and Management Studies)
Area of studies:
Management
Delivered by:
Department of Management
When:
3 year, 4 module
Mode of studies:
offline
Open to:
students of one campus
Language:
English
ECTS credits:
3
Contact hours:
48
Course Syllabus
Abstract
This course covers the theoretical aspects of marketing and how it could be applied for international business. The special attention is paid for practical issues of evaluating the companies’ marketing performances. During the course students will learn how to analyze the marketing environment and use the marketing tools for decision making.