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Regular version of the site
Bachelor 2022/2023

Strategic Management

Type: Compulsory course (Management and Digital Innovation)
Area of studies: Business Informatics
When: 3 year, 2 module
Mode of studies: offline
Open to: students of one campus
Language: English
ECTS credits: 4
Contact hours: 40

Course Syllabus

Abstract

The course covers the main areas of general management and the intellectual foundations of management concepts. It includes such topics as strategic management, decicion making, marketing and financial accounting. It is the basis upon which more specialised functional management courses can be taken.
Learning Objectives

Learning Objectives

  • To give students a thorough grounding in the key management sub-disciplines
  • To provide an overview of the development of these disciplines
  • To illustrate the disciplinary anchors of these disciplines in sociology, psychology and economics
Expected Learning Outcomes

Expected Learning Outcomes

  • Apply these concepts to specific business situations
  • Demonstrate understanding of core management concepts
  • Explain the relevance of social science to business practice
  • Analyse and evaluate managerial tools, including those in the fields of strategy, finance, decision making and human resources
Course Contents

Course Contents

  • Strategy and Strategic Management
  • Strategic analysis
  • Strategy formulation and implementation
  • Contemporary Marketing
  • Organisational Structure
  • Performance measurement
  • Managing Risk
  • Future thinking
  • Culture and Change
Assessment Elements

Assessment Elements

  • blocking Exam
  • non-blocking Test 1
    in class quiz
  • non-blocking Test 2
    in class quiz
  • non-blocking Group project
Interim Assessment

Interim Assessment

  • 2022/2023 2nd module
    0.4 * Exam + 0.3 * Group project + 0.15 * Test 2 + 0.15 * Test 1
Bibliography

Bibliography

Recommended Core Bibliography

  • Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review, 86(1), 78–93. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=28000138

Recommended Additional Bibliography

  • Willman, P. (2014). Understanding Management : The Social Science Foundations. Oxford: OUP Oxford. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=853507