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Course Syllabus

Bachelor 2023/2024

Digital Business Strategy

Category 'Best Course for Broadening Horizons and Diversity of Knowledge and Skills'
Type: Elective course (World Economy)
Area of studies: Economics
Delivered by: School of World Economy
Where: Faculty of World Economy and International Affairs
When: 4 year, 3 module
Mode of studies: offline
Open to: students of one campus
Instructors: Arbaizar Victor
Language: English
ECTS credits: 4
Contact hours: 44

Course Syllabus

Full Syllabus

Abstract

The goal of this course is to facilitate the development of skills and a knowledge base that will enhance student’s ability to more effectively understand, interpret and engage in entrepreneurial acts and new venture creation in the international environment.
Learning Objectives

Learning Objectives

  • The purpose of the course is to give students theoretical knowledge and practical keys to:
  • Understand the digital disruption, its causes and consequences.
  • Identify differences between legacy and digital businesses and its drivers.
  • How to analyze a digital market.
  • Know digital strategies and how to apply them.
  • Key concepts in digital product development.
  • Think on how to monetize a business.
  • Understand not only the advantages but also the risks in the digital business.
  • How to “guess” the value of a digital business.
  • New trends in digital business.
  • Create your own digital business project, as a challenging way to absorb and apply all the above-mentioned concepts and ideas.
Expected Learning Outcomes

Expected Learning Outcomes

  • Understand the digital context of a business.
  • Analyze markets and select opportunities.
  • Choose best digital strategies, balancing advantages and risks.
Course Contents

Course Contents

  • 1. Introduction to Digital Business
  • 2. Digital Markets Analysis
  • 3. Digital Marketing Strategies
  • 4. Product development
  • 5. Monetization
  • 6. Risks in Digital Businesses
  • 7. Digital Business Valuation
  • 8. New trends
  • Project presentations
Assessment Elements

Assessment Elements

  • non-blocking Lecture attendance
  • non-blocking Lecture activities
  • non-blocking Digital project
Interim Assessment

Interim Assessment

  • 2023/2024 3rd module
    0.5 * Digital project + 0.3 * Lecture activities + 0.2 * Lecture attendance
Bibliography

Bibliography

Recommended Core Bibliography

  • David L. Rogers. (2016). The Digital Transformation Playbook : Rethink Your Business for the Digital Age. Columbia Business School Publishing.

Recommended Additional Bibliography

  • Chaffey, D. (2015). Digital Marketing (Vol. 0006). [N.p.]: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1419421