Master
2023/2024
International Marketing
Type:
Compulsory course (Master of International Business)
Area of studies:
Management
Delivered by:
School of Innovation and Entrepreneurship
Where:
School of Innovation and Entrepreneurship
When:
1 year, 1 module
Mode of studies:
distance learning
Online hours:
30
Open to:
students of one campus
Instructors:
Шевченко Максим Егорович
Master’s programme:
International Business
Language:
English
ECTS credits:
6
Contact hours:
48
Course Syllabus
Abstract
The core philosophy, principles and frameworks of marketing, and the managerial functions of marketing within an organization, are examined as an integrated business discipline designed to effectively achieve an organization’s goals in the context of international consumer and competitive environments, where companies must operate.