Master
2023/2024
Business Analytics: Diversity of Practical Applications
Type:
Elective course (Competitive Intelligence Analyst)
Area of studies:
Management
Delivered by:
Department of Security Research
Where:
Institute of Security Studies
When:
1 year, 2 module
Mode of studies:
distance learning
Online hours:
32
Open to:
students of all HSE University campuses
Master’s programme:
Corporate Intelligence Analysis
Language:
English
ECTS credits:
3
Contact hours:
8
Course Syllabus
Abstract
This course is designed to open the doors of the world of business analytics. Nowadays a lot of organizations make their decisions based on data-driven approach. How to make the right decision? Which methods are used in multinational companies? This course is about demonstrating the diversity of real cases and applications of methods, techniques, and theories in various areas.
Each week of this course is a piece of a puzzle where you will meet different experts from the industry who will share with you best practices from the market. Bringing together all the pieces you will understand the key definitions used in business analytics and will learn about data ana-lytics techniques which can be applied in marketing, sales, PR, HR, and finance. “Business Analytics: Diversity of Practical Applications” aims to help you to navigate in the variety of career opportunities which are opened for business analysts.