Business and Management

2023/2024

Type: Optional course (faculty)

Delivered by: Faculty of World Economy and International Affairs

When: 3, 4 module

Open to: students of one campus

Language: English

ECTS credits: 3

Contact hours: 60

Full Syllabus

Abstract

If business was the same everywhere, we could all get on with providing products or services and, through gaining competitive advantage, make profits. However, despite the flattening effects of globalisation, international business demonstrates huge diversity and complexity. To understand business in a global context, and its threats and opportunities, you need to consider the drivers and nature of globalisation, and the political, economic, social, technological and legal differences that various regions and countries exhibit. You also need to work within the frameworks of multilateral organisations and regional economic blocs. As a manager faced with this complexity and diversity, you need to devise strategies that will work internationally, in different parts of the globe, plan entry strategies for new markets, and decide who you need to establish alliances with and how your strategy is to evolve. You then need to work at the detail of managing, specifically designing structure and organisation, devising sourcing and supply chain arrangements, establishing information systems that perform globally, and creating distinctive arrangements for managing international human resources. As a student, you will find understanding and analysing international business and making managerial judgements to be full of fresh challenges, and you will also find that the study of this subject area not only provides insights, but also gives you the analytical equipment and knowledge to actually begin to perform in a business that operates globally.

Learning Objectives

• Explain how the economic, political/legal, financial environments, and global trends affect international business operations.
• Prepare students to be able to understand cultural, ethical and social issues for international business and suggest policies of corporate social responsibility and sustainable business practices.
• Discuss how cultural and behavioral differences influence countries business practices, and how these differences can be addressed using appropriate strategies.
• Develop ability to assess international trade and investment, multilateral organisations and regional integration and the global financial system.
• Forming an understanding of how firms develop international business strategies, enter markets and alliances.
• Give insight through frameworks, studies and examples of how businesses manage marketing and research & development, organisational structure and architecture, sourcing and the supply chain, information systems and human resources globally, regionally and domestically.
• Prepare students to assess project and change management practices in an international context.
• Provide an introduction to the major emerging digital technologies, and how to manage these into operation and become digital businesses internationally.
• Overall, prepare students to work within international context to make judgements on strategizing and managing operations in the global.

Expected Learning Outcomes

Explain how the economic, political/legal, financial environments, and global trends affect international business operations.
Discuss how cultural and behavioral differences influence countries business practices, and how these differences can be addressed using appropriate strategies.
Develop ability to assess international trade and investment, multilateral organisations and regional integration and the global financial system.
Forming an comprehension of how firms develop international business strategies, enter markets and alliances
Prepare students to assess project and change management practices in an international context.
Assess international trade and investment, multilateral organisations and regional integration and the global financial system.
Give insight through frameworks, studies and examples of how businesses manage marketing and research & development
Give insight through frameworks, studies and examples of how businesses manage sourcing and the supply chain
Give insight through frameworks, studies and examples of how businesses manage information systems globally, regionally and domestically.
Give insight through frameworks, studies and examples of how businesses manage human resources globally, regionally and domestically.
Assess project and change management practices in an international context.

Course Contents

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Perspectives on globalisation and international business
Political, economic and legal environments
Culture society, ethics and corporate social responsibility
International Trade and Investment
Global and regional integration and multilateral organisations
The global financial system
Strategy and the enterprise in international contexts
Competitive strategy for international business
Entry strategies, alliances and evolution
Organisation of international business
Marketing and R&D
Global sourcing of production and services
Global information systems management
Managing international finance
International dimensions of human resources management
International project and change management
Moving to global digital business

Assessment Elements

Final Exam (oral)
Home assignments, class assignments, quizzes
Class activity and participation in group discussions, presentations

Interim Assessment

2023/2024 4th module
0.1 * Class activity and participation in group discussions, presentations + 0.5 * Final Exam (oral) + 0.4 * Home assignments, class assignments, quizzes

Bibliography

Recommended Core Bibliography

Beer, L. A. (2015). A Strategic and Tactical Approach to Global Business Ethics, Second Edition (Vol. Second edition). New York: Business Expert Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=939533
Canty D. Agile for Project Managers – Auerbach Publications, 2015 – 234 p. ISBN:9781482244984 (доступ через электронную библиотеку НИУ ВШЭ http://library.books24x7.com/bookshelf.asp, для перехода по ссылке нужна авторизация в системе удаленного доступа ресурса)
Clive Wilson Designing the Purposeful Organization: How to Inspire Business Performance Beyond Boundaries, Kogan Page © 2015 (доступ через электронную библиотеку НИУ ВШЭ https://library.books24x7.com/toc.aspx?bookid=77664, для перехода по ссылке нужна авторизация в системе удаленного доступа ресурса)
Evans, N. D. (2017). Mastering digital business: How powerful combinations of disruptive tech-nologies are enabling the next wave of digital transformation. Retrieved from https://proxylibrary.hse.ru:2137/toc.aspx?bookid=123228
Global strategic management, Peng, M. W., 2014
International business, Peng, M. W., 2011
International business, Peng, M., 2019
Marinova, S., Larimo, J., & Nummela, N. (2016). Value Creation in International Business : Volume 1: An MNC Perspective. [Place of publication not identified]: Palgrave Macmillan. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1288243
Mike W Peng, Denis Y L Wang, & Yi Jiang. (2008). An institution-based view of international business strategy: a focus on emerging economies. Journal of International Business Studies, (5), 920. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.a.pal.jintbs.v39y2008i5p920.936
Peng, M. W. (2001). The resource-based view and international business. Journal of Management, 27(6), 803. https://doi.org/10.1177/014920630102700611
Peng, M. W. (2012). Global business. South-Western.
Successful blue economy examples with an emphasis on international perspectives. (2019). https://doi.org/10.3389/fmars.2019.00261

Recommended Additional Bibliography

Business strategies in transition economies, Peng, M. W., 2000
Global strategy, Peng, M. W., 2006

Course Syllabus