The Entrance of International Companies to the Russian Market: Strategies and Peculiarities (Viking case)

Student: Mishina Polina

Supervisor: Sergey Nikolaevich Lavrov

Faculty: Faculty of World Economy and International Affairs

Educational Programme: Bachelor

Year of Graduation: 2014

Graduation qualifying paper on the subject «The Entrance of International Companies to the Russian Market: Strategies and Peculiarities (Viking case)» consists of 67 pages with text, pictures – 3, tables -2, 29 used sources.Key words: regional aviation, small aviation, internationalization, investment policy, foreign direct investments.Object: the entrance strategies for international companies to the Russian marketSubject: the peculiarities in development and implementation of strategic alternatives for Viking while operating on the Russian marketAim: the development of strategic alternatives for Viking on the Russian aircraft marketThe theoretical research was based on scientific literature, statutory acts and analytical papers. The applied research was based on interviews, content-analysis etc.Two strategies for Viking activity in Russia were based on made research. As a result two main strategies – licensing and joint venture (foreign direct investments) were introduced. The practical value of this paper lies in using this project in the activity of Viking Company in Russia, while choosing suitable strategy for internationalization.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses