Methodological Basis and Principles of Automobile Advertising Analysis

Student: Sankina Anastasiya

Supervisor: Olga O. Savelyeva

Faculty: School of Integrated Communications

Educational Programme: Specialist

Year of Graduation: 2014

In this research work the peculiarities of automobile advertising visualization are considered depending on different cultural characteristic. The author researches automobile culture of some countries, analyses the causes of its shaping, using methods of visual sociology and case analyses the scheme for automobile advertising learning and development was formulated and applied to some typical examples of American, soviet, Sweden and German automobile advertising.

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