Brand Development for Coffeeshop

Student: Gur`yanova Evgeniya

Educational Programme: Bachelor

Year of Graduation: 2014

In my diploma I would like to focus on brand development for a coffeeshop. The aim of my paper is to develop a brand for coffeeshop in Perm city, based on theoretical and practical studies.Research questions are:<ol><li>What is brand, and what ways is it changing nowadays?</li><li>What approaches can be implemented for brand development?</li><li>Which consumption factors are most important?</li><li>What key attributes of coffeeshop are valuable for consumers?</li></ol>

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