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Integrated Communications in Art-gallery Promotion

Student: Lejsan Akhmetzyanova

Supervisor: Lyubov A. Tsyganova

Faculty: School of Integrated Communications

Educational Programme: Specialist

Year of Graduation: 2014

<p>This work is dedicated to exploring of integrated communications in art-gallery promotion. &nbsp;The author researched the methods of integrated communications wholistically illustrating them with the examples of the world art market practice. In the 3rd chapter the mechanisms of these methods were investigated by cases of Russian art institutions such as the Garage Center for Contemporary Art and Multimedia Art Museum of Moscow.</p>

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