Specificity of regional media discourse: linguo-pragmatic, rhetorical and srylistic peculiarities (on example of online media of Udmurt Republic

Student: Tikhonova Elizaveta

Faculty: Faculty of Media Communications

Educational Programme: Bachelor

Year of Graduation: 2014

AbstractIn her thesis, author conducts complex discourse analysis of internet media of the Udmurt Republic. The study identifies key regional characteristics of language and media market in Udmurt Republic and its influence on the discourse of internet media. The example of a several media enables to define fundamental and unique goals and strategies of the regional media along with specific techniques aimed on its accomplishment. Author carries out an empiric sociological study to uncover the audience's attitude to the regional internet media. Results of the study show that regional interent media fail to satisfy audience's demands. Author proposes to promote the audience's loyalty in accordance with conducted complex demographic and psychological audience research as a possible remedy for this problem.

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