The Criteria for Creative Advertising Effectiveness Assessment in the Digital Environment
Student: Radchenko Nikolaj
Supervisor: Alexander Alexeev
Faculty: School of Integrated Communications
Educational Programme: Specialist
Year of Graduation: 2014
Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.
Summaries of all theses must be published and made freely available on the HSE website.
The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.
Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.
In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.