Testing the Quality of Anticipatory Consumption Scale

<p style="text-align: justify">&nbsp;</p><p style="text-align: justify">The present work is devoted to testing the quality of anticipatory consumption scale, which was elaborated in the framework of the project &quot;People XXI&quot; by the Fund &quot;Public opinion&quot;. New way of stratifying or differentiating social groups became essential because the old one had become ineffective in electoral, consuming, matrimonial prediction and explanation. People who have the same indicative values (such as education, income etc.) demonstrate different social choices. On the contrary, the same life strategies have individuals with different backgrounds. In other words, a traditional set of the &laquo;old-stratification&raquo; data often hardly shows differences between conservative and liberal. The new scale consists of 17 consumption practices. In a national poll starting in 2000, this scale has been regularly showing a selection of 14-16% of &laquo;consumption pioneers&raquo;, who differ from the rest of the population in attitudes, moral statements, and expectations, and the results seem plausible. However, the theoretical base of the project is absent. This fact makes the results and the quality of new instrument controversial. Thus, my project is devoted to testing reliability and validity of new instrument. The goal of the research will be achieved by analyzing the quantitative data. The analysis was driven with two already existing data-sets, gathered by the &laquo;Public Opinion&raquo; Fund in 2007 and 2013. By means of regression, factor analysis and other methods I gained the main aim of this study. Initially, if the tool showed the high quality, this fact would be the evidence that the important step on sociology was made, and it became possible to predict the nearest future of society. However, the quality was decided as controversial,&nbsp; so there could be some limitations to use the results of the scale.</p>