The attractiveness of a branchless banking on the Russian market of banking services

<p>Bachelor&rsquo;s work on &laquo;The attractiveness of a branchless banking on the Russian market of banking services&raquo; contains 4 figures, 19 tables and 2 schemes. The volume of work is 57 pages. It has been used 31 sources. Keywords: branchless banking, retail banking, market value of a bank, consumer credit market, branchless banking types. The spread of internet technologies has affected the financial services industry, and banking sector is not the exception. Innovative ways to provide banking services proved to be the most profitable and resource-saving ways. The methods of a branchless banking can solve the problem of a low banking supply, to improve the accessibility of financial services. Using such methods of a banking promotion is too important in areas where the opening of bank branches is not beneficial. Due to branchless banking is insufficiently studied in Russia and remote banking services emerged in Russia recently, this topic is too relevant. Besides, a detailed study of a branchless banking can solve a problem of shortage of a banking supply in Russian regions. That is why the analysis of a branchless banking should be studied thoroughly. The main <strong>aim</strong> of my research is to estimate the attractiveness of a branchless banking on the Russian market of banking services. The <strong>object</strong> of research is the sector of retail banking. The <strong>subject</strong> of research is the market value of branchless and traditional banks. It has been revealed in exploring the literature on this subject that the aspects regarding branchless banking is studied too poorly in Russian sources.</p><p>The first chapter deals with the aspects of the emergence and development of a branchless banking. After that the types of a branchless banking analyzed.</p><p>The second chapter is devoted to the study of the three Russian innovative banks. First of all, it is studied the relation between the market value and the branchless banking to prove that branchless banking is more attractive for investors then traditional banking. Next, financial analysis of a TCS bank also shows the attractiveness of a branchless banking. The result of a regression analysis is that market value of a branchless banking is 9 billion higher than traditional banking.</p>