Promotion Technologies of Innovative Product

<p style="text-align: justify;">Becoming increasingly important trend of globalization, the need for sustainable implementation of the general principles of trade relations - all these make it imperative to mastering Russian economic entities modern skills promoting products.</p><p style="text-align: justify;">In the course held in our country in the end of the last century of economic reform has been a change in the product distribution processes and existing relationships between business partners, increase branching, increase costs, prices, volumes unsustainable transport disordered exercise of wholesale trading and mediation.</p><p style="text-align: justify;">One of the key objectives of the reform of the national economy and the creation of a qualitatively new market environment in Russia is the development of well-functioning distribution channels based on the coordination of goods promotion. With the development of small businesses are small and medium consumers by virtue of non-transit of supplies cannot refuse the services of wholesale organizations, since no one else is able to offer the same range of latitude prepared for the use of the products and to ensure uninterrupted supply stable.</p><p style="text-align: justify;">Thus these circumstances and determined the relevance and importance of the topic of this study and made it possible to formulate a hypothesis: the growth of interaction between government and business in making appropriate decisions and programs and creating a new market environment will boost the innovative capacity and, consequently, promote the new product on the market.</p><p style="text-align: justify;">The aim of the study is the promotion of innovative product features.</p><p style="text-align: justify;">Object of research: the process of promoting product innovation. Subject of research: content and nature of the promotion program.</p><p style="text-align: justify;">Methodological Framework: Using descriptive analysis when considering aspects of promotion of an innovative product, the analysis of empirical data and comparative analysis.</p><p style="text-align: justify;">Structurally research consists of three parts, introduction, conclusion, bibliography and appendices.</p><p style="text-align: justify;">The first part is a theoretical basis. That is, it deals directly with the essence of the concepts of &quot;innovation&quot; and &quot;innovative product&quot;; definitions and concepts; features and innovative types of marketing; description of the process and technology advancing product innovation and its commercialization.</p><p style="text-align: justify;">The second part is analytical and exploratory nature. It is almost considered analysis and description of the characteristics of marketing activities of the organization DailyMarket.ru, its characteristic assortment policy and organizational structure.</p><p style="text-align: justify;">The third part presents its own recommendations to improve governance in the field of innovative marketing in Russia, on the basis of the analysis and study of governments of the leading countries in this field, in particular Japan, USA, UK and Australia.</p><p style="text-align: justify;">Key findings, results:</p><p style="text-align: justify;">&bull; the theoretical aspects of promotion of innovative products;</p><p style="text-align: justify;">&bull; describes the features of governance in the field of marketing innovation at both global and national levels;</p><p style="text-align: justify;">&bull; the opportunity of application of the marketing approach in the practice of promoting product innovation;</p><p style="text-align: justify;">&bull; makes recommendations to improve governance in the field of innovative marketing.</p>