Complex diagnostics of company: identification strengths and weaknesses of the Novicam company.

<div>Transformations taking place in the economy of the Russian Federation, require solutions to important issues in the management of existing enterprises. It is primarily meant to strengthen the role of economic methods of economic management, the use of new approaches in the analysis, planning and strategic development.&nbsp;</div><div>Under these conditions, companies need to work on market research, forecasting developments in the external environment, in-depth analysis of the status and activity of the enterprise, and on this basis to make informed strategic decisions aimed at ensuring a strong competitive position. That increased competition in most sectors of the Russian economy, the acceleration of political and social change calls for a sustainable enterprise market positions.&nbsp;</div><div>In connection with this updated a comprehensive approach in the analysis of the status of a company, its competitive environment to identify the strengths and weaknesses of its activities. However, numerous theoretical and practical studies on the specific use of instruments in the domestic markets of strategic management and marketing as a means to enhance the competitiveness of enterprises, production efficiency and implement a strategy based on the study of the strengths and weaknesses of the firm, left a considerable amount of unsolved issues.&nbsp;</div><div>Various aspects of the problem of ensuring the competitiveness of the company covered in the works of foreign and domestic scientists&nbsp;</div><div>I.Ansoffa, G.Azoeva, O.Gorbashko, I.Gerchikovoy, A.Gradova, I. Gurkova, V.Dikan, Yu.Ivanov, P.Zavyalova, F.Kotlera, V.Mashtabey, M.Melnikovoy, M. Porter Yu.Rubina, A. Strickland, A.Tompsona, R.Uotermenom, A.Yudanova and dr..Vmeste But important aspects of the formation and development of theoretical, methodological and practical framework to ensure competitiveness with tools to assess the strengths and weaknesses of the enterprise in terms of variability of market relations have not received adequate lighting. Requires further study the issue of establishing an effective mechanism for a comprehensive assessment of the company in order to ensure sustainable competitive position of enterprises.&nbsp;</div><div>All of the above led to the choice of the theme of baccalaureate work &quot;Integrated diagnostics company: identification of the strengths and weaknesses of the example company Novicam&raquo; and confirms the relevance of the research topic.&nbsp;</div><div>The purpose of the bachelor work is scientific justification for the conceptual foundations for a comprehensive diagnosis and identification of strengths and weaknesses as an example company Novicam.&nbsp;</div><div>To implement the objectives are defined and solved the following problems:&nbsp;</div><div>1 Investigate and describe the theoretical and methodological materials on the subject of research, specify types of diagnostics.&nbsp;</div><div>2 Carry out market research in Russia CCTV 2009-2013 ..&nbsp;</div><div>3 Select the features of the market surveillance&nbsp;</div><div>Moscow.&nbsp;</div><div>4 Analyze the competitive environment of the market surveillance in Moscow.&nbsp;</div><div>5 Diagnose and determine the prospects of the company &laquo;Novicam&raquo; market surveillance in Moscow.</div><div>&nbsp;</div>