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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Ildar Sultanov
Negative Campaigning: Countermove Strategy
2016
In this paper we study motivation of candidates to lead positive or negative

campaign in the model of two-round election system and the strategy of the counter-attacking

in particular. In the considered model two candidates compete in primary elections,

and each of them has three strategies: lead a positive campaign, a negative campaign against

the opponent in primary elections and a negative campaign against the incumbent. Winner of

the primary elections participate in general elections. As a result, we get that the candidate

prefers to lead a positive campaign in event of a high degree of information transfer

between primary and general elections and relatively low efficiency of negative campaigning.

Another result of the model – negative campaigning against the incumbent (i.e. not a direct

rival in the primaries) during primary elections can increase candidate’s chance of

winning both primary and general elections.

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