Strategic Management of MNC’s Business Units under Conditions of a Corporate Crisis (Case of Volkswagen)

Student: Khalili Dzhamilya

Faculty: Faculty of World Economy and International Affairs

Educational Programme: World Economy (Bachelor)

Year of Graduation: 2016

In this paper types of international and competitive strategies of MNC are presented, characteristics of MNC crisis are described and reasons are classified, recovery strategies are investigated. Theoretical aspects were used in the framework of VW crisis analysis. As a result elements of strategic management for VW Group were developed which can also be used by other MNCs.

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