Towards Communicative City: Mapping Communication Patterns in Moscow

Competitive environments enhance policy makers and urban developers to rise the standards of urban management and planning in order to create attractive to existing and new residents. A significant number of prioritized development trajectories are impossible without strong communicative component and civic engagement for sustainable human capital, business and cultural development. Thus quality of communication practices is undefined in policy making on the city level and has no instruments for measurement. Current research is devoted to the genesis of methodological framework for complex urban communication system audit and the application of this framework to outline communicative patterns of Moscow citizens. Framework for the inquiry was based on conceptual models of communicative city and communicative ecology. Results showed significantly low level of civic engagement and neighborhood attachment within local residents and substitution of the communication by informing in the sphere of public dialogue. Keywords: communicative city, civil society, urban communication audit, communicative ecology, communication patterns, digital citizenship, neighborhood attachment