Science: the Problem of a Social Communication with External Audiences

Student: Budarina Polina

Supervisor: Olga O. Savelyeva

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2016

The sphere of scientific communications is now actively developing. Every year more and more popular science projects are organized, but the scope of activities, like any other, has a number of specific issues and characteristics. In connection with the current state and trends of the science industry, we consider it necessary to use a marketing approach in the construction of a communication strategy for the scientific organization. An important tool for marketing communications is non-fiction media. The study identified the main characteristics and problems of the current state of scientific communications in Russia. Solving these problems will contribute to establishing a better communication between the scientific community and the general public that will benefit not only the certain groups of people, but also on the whole society .

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