Social Media as a Factor of Subcultures' Communications Transformation

All previous studies of subcultures and post-subcultures have been studied in correlation with territorial factors of education and development. The study of subcultures according to this principle contributed to the emergence of a number of theories: subcultural theory and post – subcultural theories. Subculture as a collective youth cultural identities is seen as a product, combine, popular music, popular fashion, economic components in specific areas. Post – subcultural theory about evolved in a different direction by developing a hypothesis about the Association of people reflex principle. In each case, however, the cultural unification were seen as a cultural community of people on the basis of common everyday experience. In connection with the development of the global market, as well as electronic communication technologies, subcultures and postculture irrelevant to consider in correlation with the territorial factors and everyday experiences. New technologies contributed to the emergence of new communication tools, not limited to territorial factors, transforming into a global trends.