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Improving Foreign Markets Sales Strategy of Production Company by Example LLC «Himeks»

Student: Barynkin Artyom

Supervisor: Yulia Altshuler

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Management (Master)

Final Grade: 8

Year of Graduation: 2016

Final qualifying work - Master dissertatsiyapo direction of training 38.04.02 - "Management", an educational program "Management and Marketing" on the theme: Improving marketing strategies in foreign markets the production company as an example of "Himeks": 97 p .; Table 17 .; Figure 17 .; 43 ist. Lt;. 7 adj. Key terms: sales of products, marketing policy, foreign trade, foreign markets; efficiency of foreign trade activities. The paper considers the problem of the development of marketing policy of the enterprise in the system of promotion Autochemistry products to foreign markets. Use as a methodology of scientific research system approach enabled the author to justify the direction and content of changes in enterprise management system (for example, Ltd. "Himeks") in the reform process, "Managing business in foreign markets." The paper identified a number of features of the activity of "Himeks" and the author proves offers enterprise management system changes with increased attention to the marketing policy of products to foreign markets.

Full text (added May 16, 2016)

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