Specifics of a Pro-Active Transmedia Concept Development on the Example of "Videobloggers" Project

Student: Gomktsyan Antuan

Educational Programme: Media Production in Creative Industries (Master)

Year of Graduation: 2016

The 21-st century is characterized by a constant change of global digital environment. Multimedia technologies development creates new opportunities for storytelling, which in it's turn gives an opportunity for innovative and unique experience of mediacontent consumption. Transmedia storytelling creates this experience in every aspect of a contemporary user, making him not only a story's participant, but a creator as well. This work focuses on every stage of an online transmedia project development, with the emphasis on the example of "Sunday Night" project - the Russia's on-line environment's first attempt to create an infotainment product, that will exist as a complex multiplatform system of interrelated content.

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