Developing Website for Management Accounting and Promotion of Polytrophic Products

Student: Koroleva Yuliya

Supervisor: Victor Victorovich Marshirov

Faculty: Faculty of Informatics, Mathematics, and Computer Science (HSE Nizhny Novgorod)

Educational Programme: Business Informatics (Bachelor)

Year of Graduation: 2016

This is project that is intended to investigate key questions concerning website development, promotion and internet marketing. The present project will review the best techniques of website development, management and promotion. It describes the methodology considering relevant search engine optimization (SEO) studies, sources on website development, accessibility and usability standards. In addition, the part of this research is a business-to-consumer (B2C) e-commerce website. It is anticipated that the results of this study will help for e-shopping website operators seeking to improve the competitiveness of their websites. In future it seems worthwhile to update information and examine newly appearing techniques. Further research can be applied to probe other important aspects of website design, development and promotion.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses