Underpinning a Company's Strategic Position

Student: Lobas Anastasiia

Supervisor: Svetlana Anatolievna Borodulina

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Strategic Management in Logistics (Master)

Final Grade: 10

Year of Graduation: 2016

This paper is devoted to the topic of designing a strategy for a retail company. The focus of the research is on the examination of logistic strategy of the North -West Division of the Pyatyorochka company and the steps of its implementation. As the result of the analysis it is revealed that the current complex of measures to execute the strategy does not bring the desired result. Thus, a new methodology to realise the strategy is offered. The new guidelines consider the drawbacks of the old methodology and the new target figures for the North-West Division. A list of suggestions to realise the new value creation chain within the current strategy is presented and new target indices and further ways of efficiency and methodology realisation assessment are formulated.

Full text (added May 20, 2016)

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