Plus-size Woman Visual Image Optimization in Advertising of Plus-size Women Clothes

Women belonging to the category of overweight people often experience various kinds of problems and inconvenience on the part of others. Therefore, to understand the full effective visual image of women in advertising should be aware of the common psychological nuances. Problem: Inadequate study of the social and psychological mechanisms of visual perception of the consumer advertising. The object will act as visual images of lush women as consumers of advertising. Subject: optimization of visual image of women in advertising lush women's clothing larger sizes. Objective: To identify the impact that provides a visual image of lush women in advertising on the willingness of the target audience to buy the goods or abandon it. The study is divided into two parts: a qualitative study and quantitative. As a result of the mix-techniques will help you understand: - How important is the visual image of women in advertising full of women's clothing larger sizes; - How you want the producers to optimize the visual image full of women in advertising, to arrive at an optimal view of producers and consumers on the visual image full of women in advertising; - Any visual images full of women in advertising, use manufacturers to meet consumer expectations.