Strategy Design and Execution in an Electronics Repair & Maintenance Company

Student: Makarevich Alexander

Educational Programme: Management (Bachelor)

Year of Graduation: 2016

The research examines the strategy of a company from the underexplored electronics repair and maintenance industry. The main objective of the work is to assess the current strategy of the company and provide recommendations for its improvement. The secondary goal - to prepare a strategic framework for ERMS companies. This paper examines the case of the Yug Service company. Inside information from the company, interviews, and my 3rd year project (which studies the industry) and other sources are used to obtain information about the company's strategies and strategic factors. Recommendations to maintain/change strategies and execution are made, based on strategic factors. The first ERMS strategy framework is developed.

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