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Classification of Business Models of Online Learning Platforms

Student: Nina Tkachenko

Supervisor: Tatiana Vetrova

Faculty: Graduate School of Business

Educational Programme: Marketing (Master)

Year of Graduation: 2016

While science, technology and management practices develop rapidly, we can no longer be limited to University education. Online education gets the increasing popularity in the world. However, despite the multiple advantages and possibilities offered by this format, still it is an issue in its profitability and a sustainable business model. In this work, existing business models of the most important companies were analysed using a case-study, from both developed and developing economies, and interviews with founders or senior management of the five platforms online learning were conducted. On the basis of this study the classification of business models of online learning platforms was developed based on three indicators: volume of attracted investments, number of registered users and courses published, recommendations for the development of the business model of the National platform of open education was developed as well. The interviews also identified the most significant problems hindering the development of online learning.

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