Competition Between DIY-Media and Media Holdings Through the Lense of Modern Web-Based Technologies

The following study will focus on competition between DIY-media and media holdings in Russia. It is supposed that DIY-media are able to be profitable and influence the market with the help of the modern web-technologies and due to the economic crisis of 2015. The study includes the expert interviews with the founders of media start-ups and the editor-in-chief of the web-magazine, launched by the media holding. Ultimately, this research is a step toward understanding what happens when journalism and technology come together to change common business-models of media and create the ability to monetize content for both DIY-projects and media holdings. Future research will benefit from this study, as it continues to uncover journalistic storytelling in a digital age and examines the web services there programmers and journalists find a common language to operate media.