Development of Recommendations for Advancement and Adaptation of Strategy of Company General Electric Russia/ CIS under Crisis of 2016

Student: Bovkun Illia

Educational Programme: Strategic Management and Corporate Governance (Master)

Year of Graduation: 2016

The master's thesis analyzes the General Electric Company's strategy on the example of HealthCare Business and shapes recommendations for its further development. Industry of high-tech medical equipment is being analyzed throughout the project and comprehensive assessment of the Company's business was made. Project revealed that in the market there is a vantage point for futher building of Heathcare business through direct expansion and adaptation of products to the needs of the state's health care reform. The analysis results were obtained that the current strategy of the Company is winning, but requires more aggressive action on the part of General Electric top-management in the Russian Federation.

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