Strategic Analysis of Fitness Market in Perm Aimed at Establishing a New Business

Student: Ekimova Alina

Supervisor: Sviatoslav Yurevich Khovaev

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Management (Bachelor)

Year of Graduation: 2016

The graduation project of the strategic research is devoted to studying of the modern fitness market in Perm, and to creation of a new business structure in particular. The graduation paper presents a graphical analysis of the most visited sport clubs in the city, as well as analysis of the factors influencing the choice of the fitness club. The general purpose of this project is to develop the concept of competitive fitness center. It is anticipated that the results of this study will help to write the business plan for opening new fitness club in Perm. The results can be used in the practice of creating new organizations in fitness industry and in the sphere of strategic management as well.

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