The Moral Mechanisms of Unity in the Discourse of Mobilization on the Example of the of Volunteers in Ukraine

This master’s dissertation is dedicated to the study of the cohesion mechanism of the volunteers in the Ukraine. The problem reveals through analysis of the mobilization discourse. Subject of the study is the moral mechanism of the cohesion. Theoretical object of the study is the mobilization discourse, empirical object – the volunteers in the Ukraine. Purpose of the study is analysis of the cohesion mechanisms on the example of the group of volunteers in the Ukraine. According to the P.Lazersphield theory, the worsening of live conditions in the result of objective or subjective reasons, more likely will entail with social apathy, demoralization, refuse of the political initiative rather then mobilization. But situation in the Ukraine in 2014 is totally different. In the named context we can talk about the “mobilization for the name of”. In other words, the group was formed for achieving the certain goals bearing value response, such as fascism riddance. In the current context we can speak about moral and social justice priority. Such misalignment is the core problem studying in the dissertation. Hypothesis is the fact that volunteers group in the Ukraine is cohesive according to the moral of social order principle, that differs with representation of named group in the public space, where volunteers are represented as a group cohesive, on a moral of social justice basis. In the dissertation were analyzed such concepts as “mobilization”, “cohesion”, “moral of the social order”, “moral of the social justice”, and the relationships between those concepts was shown. Author had highlighted the functions of the moral in the volunteers group, defined the group cohesion mechanisms, represented in the volunteers in Ukraine discourse.