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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Roman Davydov
Implement of Hierarchical Bayes Model in Conjoint Analysis
Sociology
(Bachelor’s programme)
8
2016
This paper is an effort to investigate distinguishing types of conjoint methods and reveal benefits and drawbacks of them in connection with a set of mathematical models. We emphasize mostly the CBC conjoint wtied with Hierarchical BayesModelling. According to a situation in the sphere of marketing surveys researchers are lack of practical instructions of implementing bayesian analysis in conjoint, The paper is consequntly developing an instrument with the assisstance of R statistic and bayesm packages

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